Alfa Romeo is known as a flamboyant Italian auto manufacturing company, established in around 1911 within a small town in the heart of Italy. Earlier recognized by: A-L-F-A, which is an abbreviation which stands for Anonima Lombarda Fabbrica Automobili. N.Romeo bought A-L-F-A in around 1915-1916. Romeo's last name was used for the companies brand name. There first automobile was built in the 1920's which was the first auto created entirely by his organisation. Cliquishness and personality over the decades has become a famous attribute for Alfa's. This is due to the choice the customer gets when purchasing their cars, such as the choice of engines, fixtures and fittings. Alfa also offers other selections that enable clients to design the car that meets their requirements. To promote this variety of equipment due to a growth & reaction to the developing number of pleas from the manufacturer is the rationality that Alfa had an advantage compared to other manufacturers. Alfa Romeo certainly improved the individual Alfa Personal Platform, the function of the cars were to allow clients to create their motorcars more to be refined and individual. The Alfa Romeo Personalisation platform is now accessible on the total range of motorcars. Remaining with the experience of the Alfa Rome GT, the model defines its schemes set precision and confidence. The greatest attribute of the personal plan is to provide individualism for each client to fine-tune their auto's to show each customer's personality within their automobile. This allows them to change an already unique automobile into something special. The Alfa Romeo Platform carries the greatest Italian productions. It now offers this privilege to the old Alfa Romeo examples. Recognized as one of the powerful makes in car history, N.Romeo beyond a shadow of a doubt presses up the art of Italian life. It is a clear mix of tradition and contemporary, heritage and the avant-garde, stunner and cultivation. To develop the already individual feature by Alfa, Alfa Romeo has produced the Alfa-Unica Personal Programme, which made its introduction at the Frankfurt in Germany, suggesting it will be available soon. It gives dedicated customers the opportunity to change a beautiful automobile into a particular venire of how Italy should be represented. Overall, Alfa Romeo provides its customers a unique personal program that has been named special Alfa. This leaves 3 individual avenues for more personal preferences and individualization. The Alfa Unica programme starts at the new Alfa 8C Competizione. This could be personalized to each customers own specs. The overall goal of Alfa was to give the privilege to all of its productions. It allows purchasers to choose one of three personal options as section for Alfa Romeo cars. It has a great deal of the strongest Italian productions and provides clients to make there autos more personal and individual.